I spent four years recruiting PMs at Meta before moving into coaching. In that time I've read more than 2,000 resumes. The pattern between the ones that get calls and the ones that don't is almost embarrassingly clear.
The #1 Resume Mistake PM Candidates Make
They describe what they did instead of what changed because of what they did.
Here's a real example (anonymized):
*Worked with engineering and design teams to ship a new onboarding flow for enterprise customers.*
Versus:
*Redesigned enterprise onboarding flow, reducing time-to-first-value from 14 days to 5 and cutting support tickets by 38% in the first quarter post-launch.*
Same job. Completely different signal.
The Formula That Works
Every bullet point on your resume should follow this structure:
[Action verb] + [What you did] + [For whom] + [Measured result]
That last part — measured result — is what most candidates skip.
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